I saw Wozniak on a CNBC stating explicitly that Jobs cared very much about the allure and status of being in big business, for what it's worth. I see little evidence he cared much about the money.
"I see little evidence he cared much about the money."
Jobs was not the Ben & Jerry's guys. Jobs cared about money. Just because someone doesn't live an opulent lifestyle doesn't mean they don't care about money. Buffet is a good example of that. He lives in the same house he bought in 1957.
Money, even if you run out of things to spend it on, or if you don't buy luxury goods, allows you to have power and do so many things that you can't do without money.
You are making the point for me, thank you. They do love the tech, first and foremost, and don't want to sell out for a quick buck because they know money is not the thing that makes you happy! Wealth is different then money, building wealth is valuable for them, not money. Big difference.