[rd07]

As an Indonesian, I have to admit that most of our people are susceptible to cheap but clever personal branding. Before running on 2024 presidential election, Prabowo Subianto (the elected president) was imaged as a firm and authoritative former general. But, when he run on the presidential election, he changed his personal image to be a "gemoy" (a slang for chubby and cute kid/baby) and even dancing around with his supporter, something that he never do on his past election. His pairing with Gibran (the son of Joko Widodo, the current president of Indonesia) also gave some factor to his winning the election.

[muzani]

"I have to admit that most of our people are susceptible to cheap but clever personal branding"

Just saw this in Wikipedia: "When a UN delegation arrived in Jakarta on 8 September, they were told by Habibie that reports of bloodshed in East Timor were "fantasies" and "lies". General Wiranto of the Indonesian military insisted that his soldiers had the situation under control, and later expressed his emotion for East Timor by singing the 1975 hit song "Feelings" at an event for military wives."

[kaycey2022]

What do people there vote for? Is it identities or is it pressing issues or propaganda or what?

[rd07]

Well, it is just my opinion, but I am sure the reality is not that far off. I think the majority are voting based on the popularity of the candidate. Some people I know choose candidates based on which candidate has the most support in the surrounding community. They just follow the people's choices without finding out about the programs promoted by the candidates they choose.