[lxgr]

Often enough, Apple's and consumers' selfish interests overlap. That's ok, they're not a nonprofit organization, and this type of win-win is a great example of capitalism working out well!

But I'd never mistake that for altruism or "taking decisions in the public good". They're a for-profit corporation, and these sometimes have the unfortunate habit of turning to rent seeking to keep supporting the profits expected of them even in the face of changing market realities. That's why we have regulators.