[ZeroGravitas]

You appear to accusing Google of having different priorities from other platform vendors (the dreaded advertising perhaps? It's not clear) and of ineptitude in carrying out those priorities.

You can't really accuse them of both, either they were trying to copy Apple's business model and failed spectacularly, or they were following their own business model with great success. Personally I'd lean towards the latter, particularly as their own business model has found them providing search, video and maps by default to Apple's platform as well and getting map data in return.

(Also, one of Microsoft's biggest problems in recent times is... getting people to upgrade. This applies to the OS, the browser and Office. As a response they tried to move people to a model where they pay by subscription regardless of whether they upgrade or not, much like Google's advertising based model.)