[add-sub-mul-div]

If H Mart can open a larger store with bigger selection and better prices than a small independent store, then that's great. I don't know whether you mean there's shame in shopping at a chain or shame in not realizing it's a chain, but I promise that both are unnecessary.

[klyrs]

Necessary or not, ignorance revealed induces shame in people. I recently had a similar experience with a coffee shop: felt like I'd discovered something cool in a foreign locale, and then learned that it wasn't a hole in the wall but an international chain. Perhaps shame isn't the right word. Because, as I reread what I've written, I'm describing a perceived loss of exclusivity. The feeling of being ordinary, when one once felt special.