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by rafram
720 days ago
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There’s just no way very many people would pay for a Mac upgrade program. The iPhone one works by having you pay the monthly installment price for the phone forever. That’s usually in the $30-40/month range, which many people can stomach in exchange for guaranteed new phones every year. But Mac installment prices are $200+ a month. There just isn’t a market for a laptop subscription that costs as much as car insurance. |
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It would also help minimize the need to try to future proof your choice. I know when I go to buy a Mac I often way over spec since I am planning for at least 3 or 4 years. That conversation is completely different if I know I am getting an upgrade in 1 or 2 years.
Meanwhile if the Mac Upgrade Program could be, idk a 2 year upgrade plan. Looking at the cheapest 16" M3 Max MBP. Right now that is $291.58 month for 12 months.
If a Mac Upgrade Plan did the same timeline as iPhone where you paid over 2 years but could upgrade after a year that would be about $147.28.
But it could likely be a 3 or 4 year timeline and be even cheaper.
If we look at the lower end it gets even cheaper with the cheapest 16" MBP could be $104 a month. The cheapest 14" MPB could be $66.5 a month.
Keeps going cheaper if you look at the Air. I feel like at that price the market very much exists when the top iPhone is $74.91 a month.
The question is if the numbers make sense on Apple's side.