[tremon]

Funny to use that homogeneity of the market as an argument here. The EU is the very institution that is working to make the market more homogeneous in Europe, and the DMA is part of that same goal.

The US is easier to target because the EU has stronger consumer protections and stronger laws against monopolies (and other forms of market distortion). The reason Apple has a harder time targeting the EU is because the US is weak, not because it's more homogeneous.

[sofixa]

> Funny to use that homogeneity of the market as an argument here. The EU is the very institution that is working to make the market more homogeneous in Europe, and the DMA is part of that same goal.

Regardless of EU efforts, the EU can never be as homogenous of a market as the US. Even if all laws become uniform across the whole of the EU and there are no longer VAT, legal incorporation, etc. differences (probably ot happening in our lifetimes) if nothing else, any company has to translate all their content, apps, websites, etc. to the respective language(s - yes, there are countries with more than one official language, a few of them in fact) of each EU country to be able to cover the whole EU market.

[Muromec]

I’m not sure why companies think it’s okay to not translate products in my language just because I could possibly know some other.

[trueismywork]

Money

[rekoil]

Marketing campaigns also often reference culture, which differs heavily across the EU.