[seventyone]

> If Apple feels these rules are so just and fair and indispuitably correct, why does it go to such measures to hide them from its consumers?

Because if would harm shareholder value. You don't need a more complicated explanation about the whole situation.

[ang_cire]

If customers being informed about your business practices will result in harm to shareholder value, you've got a problem.

[seventyone]

But they will ride high in a pile of money until the curtain is drawn back. It's worth it to them