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by 082349872349872 733 days ago
Call me crazy, but I'd guess that retail products that (a) have a SKU, and (b) are submarine advertised on websites with >40mm monthly viewers, however much they may be positioned as being sold to those with near-infinite disposable income, are really being hawked to those with merely disposable income.

see https://images.dowjones.com/wp-content/uploads/sites/183/201...
1 comments
throwaway2037 732 days ago 

    > submarine advertised
I never heard of this term before. What does it mean? And can you give an example?
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082349872349872 731 days ago
https://www.paulgraham.com/submarine.html

Examples aplenty (from biblical times to the present, albeit in a slightly different domain) to be found in Linebarger, Psychological Warfare (1954)

> Almost all good propaganda—no matter what kind—is true. It uses truth selectively.

(note that PR people used to call themselves "propagandists" in peacetime as well, until WWI gave that a bad rep, and they needed to rebrand)

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