[toomuchtodo]

Incentives matter, certainly, but you must suss out what those incentives are and what they need to be to arrive at the desired outcome. Look no further than the US Digital Service and 18F (within GSA). You are not paid top dollar, but you are put in front of meaningful work and enabled to deliver (although that in itself is an incentive for the practitioners recruited). From the bottom of the impact report I cite: "We need you. Let’s help millions of people together." right above the Call to Action to apply.

The USDS is enabled to succeed in this mission through the support of the Executive Office of the President, the equivalent of corporate executive sponsorship. Culture comes from the top.

https://www.usds.gov/impact-report/2024/

https://www.usds.gov/impact-report/2024/by-the-numbers/

(full disclosure: went through a USDS interview cycle and was extended an offer, no other affiliation)

[merely-unlikely]

> The USDS is enabled to succeed in this mission through the support of the Executive Office of the President, the equivalent of corporate executive sponsorship. Culture comes from the top.

That sentence is the essence of generic corpo-speak. Doesn't really mean anything without specifics.

[toomuchtodo]

Someone has the authority, budget, competency, and stamina to make change happen. I spend quite a bit of my time speaking with execs, my apologies.