[asoneth]

Back when I was a professor I would give a lecture on ethical design near the end of the intro course. In my experience, most people who think critically about ethics eventually arrive at their own personal ethics which are rarely uniform.

For example, many years ago I worked on military AI for my country. I eventually decided I couldn't square that with my ethics and left. But I consider advertising to be (often non-consensual) mind control designed to keep consumers in a state of perpetual desire and I'd sooner go back to building military AI than work for an advertising company, no matter how many brilliant engineers work there.