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As somebody potentially in the market for an EV, I can say that for me, Musk is most definitely a factor. Not the only factor, to be sure, but the off-putting icing on an otherwise average cake.
If Tesla were the only decent EV in town, I might hold my nose through Musk’s behaviour and buy one. They aren’t, though, so I don’t have to. The other major factors in my decision are the very public QA issues, safety issues, and questionable design decisions (eg. all-touchscreen controls, dangerous “full self-driving” fallacy) that, combined, leave me thinking “yeah, maybe I’d rather buy from a somewhat more boring company with a longer history of _making safely-working cars_” I don’t kid myself that the heads of most car companies are necessarily decent human beings who align with me ethically or politically, but all other things being increasingly equal, why would I opt for the one run by a childish unstable egomaniac who stands in loud, public opposition to most of what I believe in? |
If you look closely at any big corporation management, they are all egomaniacs. Just not childish enough to publicize that fact.