[ryanhunt]

This is amazing, but surely I'm not the only one who is struck by the irony of a company called 'Gilead' who is trying to save the human race? (Handmaid's tale reference)

[alpinisme]

Gilead is a biblical place, and its presence in Handmaid’s Tale is an allusion to that (ditto for the novel Gilead by Marilynne Robinson).

It appears the company name is an allusion to the balm of Gilead (https://en.m.wikipedia.org/wiki/Balm_of_Gilead)

[yieldcrv]

The book and show is the irony

But maybe this company can incorporate all that in their market to targeted ad the nation’s schizophrenics, the ones that will draw a connection where there is none

[ffgjgf1]

Not particularly? Considering that they had this same name for > 30 years..