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by djoldman
723 days ago
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This "crap" coming through the door must be at least partially a result of price tiering and offering. You either: 1. Pay sales people to construct custom slices of services with custom prices and force them and your customers to hash it out via communication. or 2. Commit to choose-your-own-adventure offerings where customers just check boxes and see pricing change in real time. Option 1 retains negotiation advantage and makes more money for the company even though they pay sales people. Option 2 removes sales people and gives up negotiation advantage, which customers would love. Saying that, in the option 1 scenario, "crap" comes through the door because the process is frictionless is like saying a person died of suffocation instead of that they were strangled in a domestic dispute: there's a lot more going on. |
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You're right that some fraction of people reaching out for into wouldn't be reaching out for info if the info was readily available.
This is very true, to the point its reflexively and obviously true.
It does not falsify the lived experience you'll have at a business with contact forms, be it for job applications, or product inquiries.
> Saying "crap" comes through the door because the process is frictionless is like saying a person died of suffocation instead of that they were strangled in a domestic dispute
This has to win some sort of prize for analogies.
Here's mine:
An open contact form on the internet is like leaving your front door wide open in a busy city. Sure, some people might wander in because they couldn't find your house number, but you'll also get lost tourists asking for directions, door-to-door salespeople hawking their wares, and the occasional raccoon looking for a snack. No amount of information on your facade will prevent the guy who thinks your living room is a public restroom from stumbling in.