If you're interviewing for job at a company you're not familiar with, what are some good heuristics (and/or questions to ask) to politely get a sense of whether it's run by buzzword bingo enthusiasts?
If its tech and they want a 30-45 minute interview with live coding on something like hackerrank - especially if whatever brain teaser they've chosen has absolutely nothing to do with the field they operate in - I'd put the chances around 80%.
Easy. Is the interview process a dehumanizing process, or is it not a process at all and you are treated as a potential friend and colleague? Are they trying to sell you on the team and project or are they merely hazing their applicants? That will tell you more than any heuristic about the culture of working at this company.