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by Waterluvian 725 days ago
There’s two phenomena that come to mind: 1) when I say the same word over and over and within a minute the word sounds and feels weird and wrong. 2) everyone overuses and exaggerates a word so much that it loses its power and meaning.

Are these the same thing?

2 comments

I don't think so.

I've had number 1 occur to me just a few times in life. One where I was waiting for our printing class to be unlocked in school and when looking at PRINT SHOP on the door, suddenly PRINT became unreal to me. Like "what the fuck is this word". It is an odd and very jarring experience.

2 is more like saying "You're a nazi" when someone doesn't clean up spilled milk devaluing the impact of the term.

on occasion the distinct shape of a rare uppercase word like SANCTIMONIOUSNESS is just alien enough to trigger the first effect, though you might not realize why
There's another case between these two. I once worked at a place where everybody used the word "leverage" in an infuriating way. Any time the word "use" was appropriate, they would instead say "leverage". I'm sure they'd "leverage" a piece of toilet paper to wipe their ass with. I felt like I was on The Kids in the Hall's "ascertain guy" skit (https://www.youtube.com/watch?v=lStcwT_RGrQ) except in reverse: everyone was saying "leverage" and I was the only one getting fed up with it. It almost seemed like it was coded talk, a shibboleth, a way of speaking that was an indicator you were "one of the team". At some point I thought to myself "seriously, what does leverage even mean?"
Malkovich malkovich malkovich, literally.