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by SOLAR_FIELDS
729 days ago
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Most SaaS companies will tell you that they would rather not lock this important security feature behind enterprise. But the reality is that it is one of the few things enterprise will pay for and gate on and as such it’s become very effective as a differentiator. The edict to gate everything behind SSO is powerful in large enterprises and as such they will absolutely pay to be able to do that, making it a very easy internal sales tactic. The market has spoken, for better or worse. |
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