[ht85]

I have a small software company, under 10 employees. We make B2B applications and focus 100% of our efforts on understanding our customers' needs and the quality of our product. No marketing, no "incentives", nothing. Just honest work and creativity.

I've done consulting here and there and going full time could easily clear half a mil a year. I make a LOT less than that.

Our customers are happy. They are warm and praise us. They are forgiving when we make mistakes because the trust is high. They tell us about all the trickery they face from most other companies all the time.

It is a true win win. I do not sleep on a pile of cash but I sleep very well nonetheless.