|
There's literally a section on the Wikipedia article detailling how it launched in a handful of countries, expanded to the US, and only then expanded to most of the EU: https://en.wikipedia.org/wiki/Spotify#Geographic_availabilit... Spotify launched in Sweden, Finland, France, Norway, Spain, followed by the United Kingdom and the Netherlands. After the US expansion, Spotify finally expanded to Andorra, Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Poland, Portugal, Slovakia and Switzerland That means Spotify launched for 222 million europeans, expanded to 300 million US-americans, before becoming available for the remaining 281 europeans. You'd never see a US company launching e.g. only for Washington, Oregon, California and Nevada, expanding to China, and only afterwards become available in the remaining states. |
In 2012, after their "expansion" in the US they had five times as many paying users outside the US as in the US.