[makeitdouble]

Apple devices go on sale on other platforms (I only look at Amazon, but it must be the same for any other retailer), that's how they differentiate.

As device registration and customer support still goes through Apple, it makes absolutely no difference wherever you buy it, and anyone looking for a lower price will wait for Prime day or any other bigger sales in the year.

https://www.theverge.com/2024/3/17/24104233/the-m1-macbook-a...

[ewoodrich]

Exactly. When I bought a pair of USB-C AirPods Pro recently they were 70 dollars cheaper from Best Buy vs Apple's website and I was able to add AppleCare with no issue.

They appear to currently be 60 dollars cheaper and have been in a sort of perma sale of varying degrees for the last 6 months (not unlike the Lenovo example).

https://www.bestbuy.com/site/sku/6447382.p?skuId=6447382