[duckmysick]

Is it? From what I've read, Instant Brands (the company behind Instant Pot) merged with Corelle Brands (of the private equity firm Cornell Capital) in 2019. Corelle Brands had a portfolio of house and kitchen products from Corelle, Pyrex, SnapWare and CorningWare. In 2021 they decided to change the name from Corelle Brands to Instant Brands. And in 2023 they filled for chapter 11 bankruptcy.

It is my understanding that when Instant Brands filled for bankruptcy, they weren't selling just the Instant Pot. It wasn't even the original Instant Pot company. They were selling a wide range of kitchen products. I don't think they went broke because people bought exactly one Instant Pot.

The story doesn't end here. Apparently, Instant Brands emerged from chapter 11 as Corelle Brands.

> They go broke or rely on an ever growing market, ie housing is always being built (most of your examples).

Wouldn't that mean those new houses have new families which want a new Instant Pot? In fact I can think of other situations: people moving, going to college, splitting some of their items in divorce, etc. Sure, it's not much but it's not like the demand grinds to a halt.