[cesarb]

> and these guys can't even remember to define their acronyms first?

DJI is not an acronym, it's the name of a company. And DJI is the most famous drone company; asking to "define DJI", on an article for a site about drones like that one, would be like asking to "define Boeing" on an article for a site about airplanes.

[neuronerdgirl]

Boeing is a word that looks like a proper noun and, more importantly, is a much more well-known company than DJI. Moreover, for those of us who don't know it's a company, DJI looks like an acronym, so the writer should have clarified, aka defined it.