[supernooneo]

This article is bizarre. Why is written in such a strange way? "your favorite Redmond techno-giant is sitting on a horse" What the fuck does that mean?

[ori_b]

It's a not entirely fitting reference to this: http://www.youtube.com/watch?v=owGykVbfgUE

[pragmatic]

It's blog smack. These blogs produce so much spammy content they have to vary it up with "witty" banter.

That might be a comment on the type of people who read and subscribe to techcrunch now.

[jonnymkramer]

It is a reference to the Old Spice adverts which where a viral marketing sensation a few months ago.

[alanh]

> a few months ago

February 2012, actually. Wow.

[nphrk]

I guess you haven't seen the Old Spice commercial [ http://www.youtube.com/watch?v=owGykVbfgUE ].