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by jordansmithnz
742 days ago
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No one wants dark/cloud kitchens, and I don’t think anyone wants dark software either. It’s extremely hard to do many things well. If a restaurant specializes in pizza, they’re going to get good at doing that — their employees will know the best way to cook them, their recipes will slowly evolve over time, etc. If a restaurant rarely cooks a pizza, none of that experience and refinement is there. Not to mention, DoorDash doesn’t have any obvious health ratings visible for restaurants in NYC. I’ll happily order from somewhere I know, but not some unknown restaurant. And what’s to stop a poorly rated dark kitchen from closing shop and reopening the next day under new branding? The whole model feels gross. It’s centered around profit and questionable tactics, rather than making a genuinely good product that people come back for. |
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Exactly this.
Part of why I go to (or order from) a particular restaurant is that I've been there before and I have an expectation of the taste, quality, service etc. I could also, in theory, go look into the kitchen and see if there are safety issues etc (or outsource this to an inspector). Feels a lot tougher to do this if the "restaurant" is just a label on top of the dark kitchen product.
On a side note, this is why chain restaurants were so successful: you could go into one in any part of the country and have a predictable experience with some base level of quality. The mom and pop restaurant in the town you've never been to wouldn't have that same offering to you (it might for locals though).