I would say it's misleading when it's in a paragraph which is broadly implying that a high gross profit % is a sign of profiteering. See the actual paragraph where the article compares the gross margin of SaaS against the NET margin of Visa/Mastercard.
> Some SaaS companies achieve gross profit margins of 75 to 90 percent, rivaling Windows in its monopolistic heyday. Even the reigning credit-card duopoly of Visa and Mastercard wield a mere 51 percent net margin.
I don't see how anyone can say the above statement or comparison isn't a bit misleading, as the Gross Margin of Visa and Mastercard will be closer to 100% than to 50%.
In reality it's unsurprising that software looks really profitable when you remove all the costs of developing the software.
> Some SaaS companies achieve gross profit margins of 75 to 90 percent, rivaling Windows in its monopolistic heyday. Even the reigning credit-card duopoly of Visa and Mastercard wield a mere 51 percent net margin.
I don't see how anyone can say the above statement or comparison isn't a bit misleading, as the Gross Margin of Visa and Mastercard will be closer to 100% than to 50%.
In reality it's unsurprising that software looks really profitable when you remove all the costs of developing the software.