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Marketing is just dominoes falling. The first domino is reach, then attention, then it hits interest, then research, then desire, then purchase, then onboarding, then retention, then advocacy. Fill in these blanks depending on your biz model. Ads, sadly, do work. You might live your life never thinking about Brazil nuts. I hit you with an ad for DeezBrazilNuts™. Whether you wanted to store this information in your head rent free or not doesn’t matter. Right now you are indeed familiar with the DeezBrazilNuts brand. If I showed you 10 Brazil Nut brands on a sheet of paper, mine would stand out and be familiar. Sadly, the ad worked. I don’t need you to go out and buy the nuts right away. But the marketing dominoes are now falling. With this in mind, it’s all funnels and dominoes. Mass reach wins and gets the dominoes tipping. Media is the perfect way to get that first domino: mass reach. You have people sitting with attention clued in. You have their eyes and ears. It’s too perfect. I would say the one remedy to this is a substack model. Subscriptions are the antidote. This is obviously already happening with Netflix, Max, and all the ad-free streaming services. Same with Spotify, etc. News is the last industry, and will occur with X, Substack, and the like. |