[iag]

It's very smart for these celebrities to build a brand other than what they're currently doing. Not many singers can be hip for more a few years, and not many models can look better when they go past 40. It's good for these people to build a second career later on so if/when they need to switch, the options are open.

Props to Ashton Kutcher to leading the way for venture investing. Smart move.

[rhizome]

Have either of them been the first investor of something that succeeded yet?

[peteretep]

Why do they need to have been the first investor?

[rhizome]

It would speak to their personal skills, the difference between "Justin Bieber, Venture Capitalist," and "Justin Bieber(tm), Venture Capitalist."

Frankly, I think stories like this are PR designed to muddy this exact distinction. Forbes.com is certainly not above that kind of thing.