[pjc50]

Rather like the energy consumed by spam/antispam or the energy cost of unwanted advertising, the energy cost of an unwanted LLM response at the top of search queries is just another thing consumers are going to have to put up with being made to feel guilty about.

[_heimdall]

Why do users need to feel guilty? They should know the cost, and from there they can either accept it and keep using Google or go somewhere else.

There's always the end case where no search tools offer LLM-free results, but even then a person can still just not use search if they really care.

Its just about informed consent in my book.

[robertlagrant]

Why would spam energy make consumers feel guilty?