[ensemblehq]

100%. You also buy Salesforce because your salespeople demand you too. It's something users are familiar with and excel in. Dislodging an incumbent is a lot more than just the technical product itself.

Twenty would be better served not marketing itself as an alternative as it isn't really an alternative. Instead, focus on their strengths and hone it on a niche audience. Useful guide by April Dunford, who's a guru at positioning (and coincidentally had repositioned a CRM tool previously!): https://www.aprildunford.com/post/a-quickstart-guide-to-posi....