I'm saying they shouldn't be worried about being sued by Blizzard. This software is not a video game or related merchandise.
Trademarks do not cover all uses of a word -- they only cover the use of a word in relation to a particular field of commerce. This is, likewise, why your grocery store can sell apples without being afraid of the equally litigious Apple Inc.
What about WWF? I always thought you'd have to be a complete imbecile or willfully dishonest to confuse the World Wrestling Federation with the World Wildlife Fund, yet here we are.
Trademarks do not cover all uses of a word -- they only cover the use of a word in relation to a particular field of commerce. This is, likewise, why your grocery store can sell apples without being afraid of the equally litigious Apple Inc.