[bentcorner]

I'm honestly surprised it took this long for them to do this. Knowing nothing about how ad delivery/networks work (or ad blockers, for that matter) my guess is that something fundamental with how they are delivered (e.g., 3rd party domain for tracking?) also made them detectable via extensions? Makes me wonder how they are solving the problem now.

Twitch seems to do a good job of staying ahead of extensions.

[jsheard]

Ads are usually delivered through third party domains so the ad network can keep their own accounts of impressions, but giants like YouTube and Twitch are their own ad networks, and serve the ads from their own domain. Third party ad domains are easy to block, so the most sites which use them can do is refuse entry to users who block their ads, but first party ads can defeat blockers relatively easily if they want to.

[rtkwe]

Youtube at least they're not really solving it right now. uBlock origin does pretty well at managing to block most pre and mid roll ads, at least in my experience, there's only been a few short blips for me when it has let ads slip through. Some weird experiences where a splash screen with no video would appear, instead I just would just see a small icon for the thing the ad was for and a skip button.

[soared]

I wonder if this is related to 3rd party cookies going away and needing better ad tracking than what is available in the browser. Absolute scam to neuter competitors and then rebuild something better server side.