[jocoda]

predatory SEO!

Not content to fuck up the real world, we've done the same in the digital.

Social sites, like systems, consist of inputs and feedback loops. How the feedback inputs are filtered is what we call moderation. Sometimes good, sometimes not.

Google tamed the web and tuned itself for its own benefit. SEO engineers noticed and motivated by culture's dear friend greed, they were some of the first to automate - faking traffic and content to shape google, the shaper. Fixing the fixer.

And now we add LLMs to the mix.

In control systems, negative feedback shapes the outputs in useful ways while positive feedback amplifies. We've set the dial to 11+.

[HonestOp001]

It was not just Google. All of the search engines have an initial period of being good then when they get to a state of market domination or market penetration, the SEO and large companies with money show up. The SEO people game the system, while the people in companies with money, simply pay to be at the top of the chart or surreptitiously give money to be at the top of the chart. The surgeons are fine when they start getting market traction that the issue starts to pop up.