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by portpecos 733 days ago
> You wouldn't see banner ads in Google Authenticator, or a Pro subscription in Apple Notes that lets you have unlimited notes.

Not yet. If Microsoft doesn’t experience any backlash for ad-laden freeware, I’m sure the Execs at Apple will think Notes+Ads is a fine strategy. I think Apple has been itching to do something with their Ad Server for a while.

1 comments

I think you don't understand Apple's brand. They would much rather charge $100 for wheels for the Mac Pro or double the cost for RAM upgrades than look cheap and have ads on basic apps.
Classiness is relative. Enshittification is real, and Apple's ad division revenue is now in the tens of billions per year. As long as their ads are typeset in a classy font and less obtrusive than those being shown by Microsoft, it won't affect their brand and Apple users will eat happily shit with a big grin on their face. Like, what are people going to do instead? Use Linux?
Apple’s ad revenue is at single digit billions per annum.

They’re not putting them in apps or websites I use (because it’s not mandatory) and I think if you ask around most people would agree.

So if there’s enshittification , you’d have to pint it out to me. And unlike Microsoft and the ads in the start menu or control panel…