[vile_wretch]

Some of your choices and what you consider iterative/innovative are strange to me. For 2009, a chassis update for the iMac and a spec/camera bump for the iPhone doesn't seem particularly innovative especially in comparison to say the HomePod in 2017 or Satellite SOS in 2022.

Also small correction but iTunes (as Soundjam MP) was originally third-party software and Final Cut was acquired by Apple.

[caseyy]

Yes, it's not perfect.

About iTunes: I did not know that! Thank you.

About iterative/innovative: I considered hardware and software that became household names or general knowledge to be significant innovations. It is not rigorous, I tried to include more rather than less. Still, on some years these companies mostly did version increases for their hardware and software, like new iOS and macOS versions, and that was it. Those years I marked as iterative.

I included a few too many iPhones, although when I wrote that, my thought process was that these phones were pivotal to how iPhones developed. I should have included the original iPhone, and iPhone 3G — the first iPhone developed around the concept of an app platform and with an App Store. This has undoubtedly been a big innovation. iPhone 4 and 3Gs, perhaps, should not have been included.

It's loose and just to illustrate a general trend, individual items are less important, we could all pick slightly different ones. But I believe the trend would remain.

[KerrAvon]

You're missing Apple Silicon, which has had a huge impact across the entire industry even if random soccer dad doesn't know about it -- if any one thing is responsible for Intel's marketshare collapsing in the future, the M series of processors is it.

[AshamedCaptain]

> if any one thing is responsible for Intel's marketshare collapsing in the future, the M series of processors is it.

If anything, that would be AMD. But I'd guess they're both more worried about the entire desktop & laptop market shrinking way more than anything Apple does.