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by lasereyes136 731 days ago
Starbucks has grown to the point where it can't grow more, at least in the USA. So it has to raise prices to continue to "grow" revenue. I stopped going to Starbucks on a regular basis because the coffee is just fine so I prefer to go to local coffee shops where there is a chance the coffee will be good or excellent.

That said, I will still go to Starbucks while traveling because the stores are everywhere, and I will get a consistent quality drink. So I am not anti-Starbucks but increased prices without an increase in drink quality limits my desire to go there.