If you're looking to bump up sales, I'd definitely suggest working on the landing page design. Right now it doesn't instill a lot of confidence in the quality of the output of the tool.
Though I do like that the CTA is diving right into the demo without requiring a login.
Also I'd work on the page copy. It is overly casual for a $30/mo offering. Things like "decent code editor" while truthful don't sell the product very well.
A few on HN have mentioned issues with the design but I have heard no specific feedback. Is it just some artistic thing “you know when you see it” or can it be put into words?
There is also award winning design vs. design that may be average/common but works as intended (gets sales, helps the user get things done etc.). I am more focused on the latter for now.
Any feedback is welcome. I have some ideas on how to improve it but want to see what others think.
- The logo looks uninspiring. Try to use one of those free logo makers. Later on if things are picking up you can always get a professional to create one for you.
- The layout isn't balanced. The alignment of elements makes the page look weird, e.g. the header is aligned to the left but the buttons underneath are center aligned.
- Font sizes and colors. Improve the contrast ratio and make them a bit bigger. Don't underline text if they are not links.
- Headers don't need a fullstop, e.g. 'Features.'
- Color scheme looks washed out.
Get one of those free (or paid) Tailwind templates. Like this one:
The conflict for me here is I don't want to use a template and look like everyone else. On the other hand I do want it to look good. I'll consider your points.