This smells like a "good old days" interpretation of the internet pre social media. It's always been mostly nonsense, social media just consolidates it.
Perhaps. But it was heartfelt nonsense, without people trying to "monetize" or build "clout". If someone had joined an IRC channel in 1996 and started advertising cosmetics, they would've been kickbanned faster than you could type "A/S/L?".
Relax, friend. Nobody said anything about lying or tests. I'm asserting that your rose colored glasses are just quite strong. Nothing sinister, nothing offensive.