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by A_D_E_P_T
734 days ago
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I was with you until your last sentence. By all accounts Cook was one of the world's most effective managers of production and logistics -- a rare talent. He famously streamlined Apple's stock-keeping practices when he was a new hire at Apple. How much he exercises that talent in his day-to-day as CEO is not perfectly clear; it may perhaps have atrophied. In any case, "dime a dozen" doesn't do him justice -- he was very accomplished, in ways you can't fake, before becoming CEO. |
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There's a tendency to exaggerate the qualities of men in positions like this. There's nothing inherent to their positions requiring greatness or incredible merit. The extraordinary events already happened; their job is to simply not screw it up, and our system is such that you'd have to try really, really hard to have any noticeable impact, let alone actually hurt a company before the institution itself cuts you out. Those lawyers are a significant part of the organism of a modern mega corporation; they're the substrate upon which the algorithm that is a corporation is running. One of the defenses modern corporations employ is to limit the impact any individual in the organization can have, positive or otherwise, and to employ intense scrutiny and certainty of action commensurate with the power of a position.
Throw Cook into an start-up arena against Musk, Gates, Altman, Jobs, Buffet, etc, and he'd get eaten alive. Cook isn't the scrappy, agile, innovative, ruthless start-up CEO. He's the complacent, steady, predictable institutional CEO coasting on the laurels of his betters, shielded from the trials they faced through the sheer inertia of the organization he currently helms.
They're different types of leaders for different phases of the megacorp organism, and it's OK that Cook isn't Jobs 2.0 - that level of wildness and unpredictability that makes those types of leaders their fortunes can also result in the downfall of their companies. Musk acts with more freedom; the variance in behavior results in a variance of fortunes. Apple is more stable because of Cook, but it's not because he's particularly special. Simply steady and sane.