I'm also feel Apple announced a bunch of feature that doesn't make the platform more useful in any general way. Like, I don't NEED iOS to pick my watch background photo or recolor my icons.
Android has long had more aesthetic customization, but I doubt a statistically significant number of people make buying decisions based on it.
They are features people use, but they're refinements rather than significant advancements. I think the root of the situation here is that smartphones are mostly feature-complete.
Somewhere a tailor is sad that people care more about what color their T-shirt is, rather than the type of weave and stitch pattern. But phones, like T-shirts, are now just commodities.