It's a very common psychological trap to fall into, so all recipe sites have turned into "fake touching personal story" content mills over the past decade or so, yes.
LLM generates stories aren't copyrightable either, and I doubt ad-financed clickbait farms would care about suing each other anyway, this is just SEO and audience manipulation.
Recipes are not copyrightable (in the US not sure about elsewhere)
But a story with a recipe is. Creators are trying to protect their income first and foremost