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by marginalia_nu 745 days ago
Local search and location-aware search is probably Google's biggest moat against smaller search engines. Bing does it passably, but it's aguably still pretty bad.

What's worse is that it's probably hard to ever get working well without the internet-scale profiling Google has access to.

2 comments

> Local search and location-aware search is probably Google's biggest moat

The European Union, at least, has limited that a bit by preventing Google from linking Google Maps from their SERP.

So now, if you're in the EU, local results will display a map but you can't click on it.

They might be doing it differently, but Ecosia uses Bing and have really good localized search, at least for Denmark. There is very little difference between Google and Bing these days, if anything I'd say Bing is the better search engine.