[lebuffon]

I know a former executive of the company that was developing this drug for cardiovascular problems. He told me that they sold it because it had this "side-effect" that they couldn't get rid of. ;-)

Marketing is the key to business success. (Talking to you, tech people)

[grogenaut]

Is that marketing (advertising) or product market fit?

[lebuffon]

Marketing as I was taught in a fortune 500 is the end to end process of delivering a product/service to the target customer. Good product is the table stakes. (entry requirement) Everything else is in the marketing plan.