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I can somewhat justify the cost of mid and full size SUVs currently, but still hate that you're looking to spend about 40-60k, more if luxury. The "popularity" of the segment has pushed makers to actually put some effort in handling, fuel efficiency, and reliability. The current offerings of this segment is leaps better than majority of the offerings of mid 2010s and older. However, each maker is just slightly missing the mark here and there, and you are pretty much just cross shopping compromises. Unibody or body on frame? Lose physical buttons? Get touchscreen distractions spanned across your entire dash? Half baked infotainment system? Laughable trunk space with the third row up? No fold flat third row? Off-road/overland trim, but barely capable and/or not even a good enough platform to warrant aftermarket support? At the current prices new or used, how long these cars last when taken care of, and being a "bang for buck"/"buy once cry once" kind of person. Nothing has really been compelling enough for me to purchase a 3 row for my spouse. (Nuclear family with kids really close in age that regularly road trip) When it comes to crossovers, compact, and sedans. (Non sport/performance trims) The prices are alright, just find a solid example of something made within the past decade within your budget, take care of it, it takes care of you. The sports car or performance trim segment is where I'm also torn. On one hand, everything is so much faster, capable, and more reliable (debatable) as time goes on. The other, is that the essence of what made older cars of the same segment great is slowly getting neutered out of the overall driving and owning experience. |
They painfully neuter the bottom trim to be able to advertise "starting at" with the most top end model.
Then they lock all the desirable features behind the higher trims. All of a sudden, the 29.5k base price is a sham and you have the option between the fully loaded 45k car or the more "reasonable" 39.5k car. But the reality is that the buyer just paid an extra 10k for heated leather seats, keyless entry, slightly upgraded speakers, some bigger wheels and a nicer looking front and rear bumper.
They understand that there's multiple psychological games to play. Status, reliability, etc... Advertise with the low price, then upsell, upsell, upsell, and use the finance arm to focus on monthly payments.
People are definitely tired of these tactics for sure.