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I think a lot of it is just garbage science by people who were paid by some industry to come up with anything that could result in a snappy headline that might boost sales of their product, combined with media being perfectly happy to misrepresent even honest research if they can get a clickbait title out of it. "Science says Bad Thing you like is actually good for you!" is about as sure to generate clicks/views/ad impressions as "Science says Healthy Thing is actually killing you!"

With near zero accountability for bad science and journalism this situation isn't likely to change any time soon.