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by mixmastamyk 742 days ago
Besides their name, they chose their market correctly, i.e. where the money/momentum was—small business. Third-party support was great.

Most people in the early 80s had no idea what to do with a computer at home, that's why they mostly were bought by enthusiasts, tinkerers, and gamers. I remember one of the main uses listed on the boxes was "keeping track of recipes." Haha, imagine spending thousands of dollars for a giant clunky thing to organize recipes when a box of index cards would do.