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by djyaz1200
739 days ago
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Former pro DJ here. This is a big step in the right direction, but twitch probably won't be the beneficiary. Music is sold and consumed in single-song increments, and that's silly. That's what the industry wants, not all consumers. It's like if you could only eat one kind of food ingredient at a time. There are absolutely amazing artists taking these ingredients and, like a chef, chopping and mixing them together in wildly creative ways. However, accessing this entertainment is very challenging because there is no legitimate online business model for it. This leaves DJ's with a big incentive to only perform their best material live where they can monetize it. Once there is an online business model where they can get paid decently for this material, music consumption will change dramatically in this catagory. Imagine being able to tune into or stream different Vegas club mixes for your party at home, or at a bar, or at the gym? Imagine a netflix of all the best DJ sets of all time? Twitch is doing some of the "icebreaking" here, but music streaming is a huge business, and Spotify/apple, and all the others will follow, and there will likely be one or more services that specialize in this. |
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I use those all the time for different activities, like a playlist for working out, another one for relaxing, different ones for different board games, etc.
But I've never been to a club where a DJ plays (just not really my thing, too loud and not my kind of music). What do they do? Why might someone want to stream one instead of using a playlist?