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by 1zael 739 days ago
I'm curious if Twitch explored a partnership with you all at Mixcloud, given you had the deals and infra all built out. In hindsight that would've been a much more efficient process For Twitch, but as a former employee I also understand Twitch is averse to integrations with third-party companies that create dependencies on their ability to control their own destiny.
1 comments

We've talked to twitch on and off over the years, but nothing specific to this. Music licensing data pipelines are a massively complex topic and very hard to get right. Its one of those areas you can only appreciate having done it. It looks trivial from the outside, my guess is they will be starting that work now, and in about 6-12 months time the complex reality of it will start to set in. Ironically the hardest part isn't even figuring out the track, its figuring out which major label owns the rights for it, in the territory it was streamed, on the day it was streamed. This is even more complex on the publishing side, where you can have multiple writers.