[qp11]

Its not their fault.

They are competing against large roving armies of pure scum at Microsoft, who land up at the door of whichever large corp or govt org that decide to switch, with unmatchable discounts, freebies, bribes, lies and threats to ensure their rent collecting empire is defended at all cost.

The reason Microsoft wins much more than tech is related to tactics used in sales, financial engineering, demand engineering(PR/marketing/advertising) etc.

The EU looked like it was going to do something about the Desktop Market by targeting Microsoft Desktop domination specifically with the Digital Markets Act but what they ended up with some weakass shit about allowing people to uninstall some of the preinstalled apps Microsoft ships.

If Big Tech has to be disintermediated the first step is to understand there is lot more going on outside the realm of Tech that needs to be disintermediated. And a pure one dimensional technology based approach has no chance of making a dent.

[everdrive]

>Microsoft, who land up at the door of whichever large corp or govt org that decide to switch, with unmatchable discounts, freebies, bribes, lies and threats to ensure their rent collecting empire is defended at all cost.

I'm relatively new to the industry, but we just saw the exact pattern in our switch from Splunk to Sentinel. A massive discount, and a severely inferior product.