[jsnell]

Netflix has written about their approach to solving that problem:

https://netflixtechblog.com/ava-the-art-and-science-of-image...

https://netflixtechblog.com/artwork-personalization-c589f074...

[abraham]

Netflix's approach has also had criticisms

https://www.theguardian.com/media/2018/oct/20/netflix-film-b...