Elon's propensity to say dumb shit and take a side in the culture war is not a tiny problem. It is devaluing the brand of every company he publicly contributes to, when the brand is the most valuable thing about many of them.
It's a big problem because it is devaluing the brand of his companies, which it is doing because investors and consumers aren't psychopathically logical actors and will refuse to buy from companies associated with men who breach their deeply held beliefs, which is why casually choosing a side is a dumb idea[0]. If you think this is self-referential, can you explain why?
[0] I will accept that choosing a side is fine if it aligns with your goals, but Elon's most ambitious goal appears to be going to Mars, and voicing his opinions about politics on Xwixxer appears to be hampering his efforts to achieve that goal